By overhauling all customer touch-points and creating a coherent experience from reservation to check-out, we helped establish Brummell as a premium, one of a kind lifestyle brand whilst increasing revenue, generating added value for the customer and aiding in business development, all the while cultivating a visual aesthetic that encompasses and helps Brummell stand out amongst the crowd, as one of the top 10 independent hotels in Barcelona.

Project lead on various initiatives touching upon design, content, strategy and organic / paid advertising, culminating in a 5% commission on direct bookings, average ROAS of over 1922,08 % across paid campaigns, +90% occupancy, high ADR and a 60%+ direct booking rate, leading to improved KPI's across the business.